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Aus welcher Schrift wird ein Buch gesetzt und aus welchem Schriftgrad, mit welchem Seitenspiegel und Zeilenabstand, auf welchem Träger gedruckt und mittels welchen Satz- und Druckverfahrens? Unter dieser Perspektive kommt es zu einer materialorientierten Verschiebung dessen, womit sich Literaturwissenschaft zu befassen hat – mit Büchern statt mit Texten, mit Drucken statt mit Werkkonzepten. Die vorliegenden Studien lesen unter einer komparatistischen Perspektive die westlichen Literaturen typographisch, d.h. sie gehen den semiotischen, ästhetischen, medialen und kommunikativen Funktionen gedruckter Texte von der Inkunabelzeit bis ins 21. Jahrhundert exemplarisch nach und berücksichtigen dabei auch die aktuellen Entwicklungen des elektronischen Schreibens und Lesens.

655.262 --- 028 --- Books and reading --- Appraisal of books --- Books --- Choice of books --- Evaluation of literature --- Literature --- Reading, Choice of --- Reading and books --- Reading habits --- Reading public --- Reading --- Reading interests --- Reading promotion --- 028 Lezen. Lectuur --- Lezen. Lectuur --- 655.262 Boekdesign--algemeen --- 655.262 Typographic design of the text. Aesthetic questions, text division and layout, arrangement of illustrations etc. --- Boekdesign--algemeen --- Typographic design of the text. Aesthetic questions, text division and layout, arrangement of illustrations etc. --- Appraisal --- Evaluation --- E-books --- Literary semiotics

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This anthology explores the relationships and interdependencies between literary production and distinctions of taste by examining how the material aspects of literary texts, such as the cover, binding, typography and paper stock, reflect or even determine their cultural status. In many cases, for example, the distinctions between 'highbrow' and 'lowbrow' taste have little to do with the content of the texts themselves, as books often function as markers of socioeconomic status, like clothing or home décor. One might even go so far as to say that the concept of literary taste is more closely related to fashion sense than critical judgment. The anthology seeks to address this claim by examining how the tensions between consumerism and prestige reflect fundamental historical changes with regard to the development of technology, literacy and social power.

Literature and society. --- Society in literature. --- Literature --- Aesthetics. --- Aesthetics --- Literature and sociology --- Society and literature --- Sociology and literature --- Sociolinguistics --- Social aspects --- Publishers and publishing. --- Literature publishing.

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